Strategic Key Account Management

OVERVIEW

Designed for the experienced account professional in the commercial, consumer, or not-for-profit professional, this program is tailored to help you identify hidden opportunities for improving the health of the account. With a systematic and thoughtful approach, you will learn how to intentionally develop and nurture your account, be it a relationship of revenue goal or both.

For the experienced account leader, this program will provide practical ideas to analyze and engage with your account so that there is momentum to identify new opportunities together.

OBJECTIVE

By the end of this training, participants will be able to:

• Implement the total process of key account management