Marketing Strategy for Sales Professionals

OVERVIEW

Good marketing and sales are keys to a successful business. When done properly marketing produces leads, sales, and happy customers that will boost your brand’s equity.  While marketing focuses on strategies that can measure and improve your reach and promotional efforts, sales relies on effective planning skills and interpersonal interactions.

Whether you aim to market or sell, the programs will help your sales and marketing team to optimize your results. Participants who attend this program will acquire knowledge and skills adopted by leading marketing and sales professionals around the world, from developing strategic marketing plans to learning techniques to increasing success rates and profitability. 

This hands-on, exercise-driven program teaches skills that boost sales and profitability through an increased understanding and implementation of the need-satisfaction sales process.

OBJECTIVES