28 – 30 Sept 2011 I Bandung

Course Overview

The success or failure of a media communication can depend on how well you present yourself to the media. We have to know the most important points that we want to make on a consistent basis. Will you get your information across even if the interviewer asks you the "wrong" questions? Are you comfortable speaking in anecdotes? Those questions are remained a challenge for public relations staff, line managers or executives to response them professionally.This training program is designed to enable participants to deliver confident performances in media communication and public speaking, and prepare them for even the most difficult of situations.This training aims to enable Participants to effectively

communicate key messages and to develop a sound media communication strategies and capabilities dealing with other stakeholders.

Course Objectives

Upon completion of the training programs, the participants are expected to:

•  Have more control of interviews through a positive, proactive approach to telling a company’s or  organization’s story.

•  Understand the process, strategies and capabilities of media communication and greater focus on key messages and positive information.

•  Have a confidence in public speaking

• Gain a greater clarity in presenting complex information clearly and concisely in verbal and writing.

•  Have a better understanding of how journalists work and how the relavant department or managers can maximize their opportunities for positive press coverage.

•  Be ultimately, more effective media interviews and better editorial cover.

Methodology

This training is highly participative, using a mixture of workshop leader led:

• Discussions
• Lectures
• Role plays

• Case studies
• Relevant video and games

Who Should Attend?

This workshop is designed for Secretaries, Public Relations, General Affairs and Administration at all level and those who need to upgrade and acquire the latest knowledge and development of media communication and public speaking to achieve maximum results

Course Content

• Know and Understand the media in Indonesia.
• Basic Principles of Media Relations.
• What is Expected from the media informant.
• Dealing with basic principles media interviews.
• Public Speaking and Master of Ceremony

Course Leaders

Drs Achmad Sablie